Anne Janzer
Author, Writer, Content Marketing Consultant
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Business blogging: The power of the series
When maintaining a business blog, it’s really useful to have a few blogs in reserve. Keeping the blog ‘fed’ is by far the biggest challenge for most businesses. Blogs are like firewood — it’s nice to have a stockpile. One strategy…
Read MoreCurating research as a content strategy
My last blog on research as a content strategy talked about the many content marketing benefits of creating original research. But what if you don’t have the time or resources to create or commission original research? Research may still have…
Read MoreAnyone can do marketing, right?
Today’s topic is almost the opposite of the last one (How do I get developers to blog). It’s what to do with the engineer (or other technical expert) who thinks that because marketing is a ‘soft’ skill that they can…
Read MoreAre you gating your marketing content?
When is it appropriate to put marketing content behind a registration form? The short answer is “Almost never!” Gating your marketing content with a registration form to tends to turn people away – and undermines the benefits of content marketing….
Read MoreBigger is rarely better in content marketing
by abbynormy Look at this pumpkin. Impressive? Everyone loves a really giant pumpkin. But there’s no way I’m taking it home to make pies with it. It’s too much work, and the pies won’t taste good. The same applies to really…
Read MoreThe curse of the familiar
Sometimes the greatest value I can offer a client is a fresh, outside perspective. For example, I worked with a client recently that was making a major proposal to a customer. As I talked with them, several things became clear:…
Read MoreMessaging part 2: The messaging review
In my last post (There’s always time for messaging) I talked about a few strategies for selling the ‘messaging’ part of a content marketing project. It’s important to nail down key messaging before writing website content, white papers or other…
Read MoreThere’s always time for messaging
Sometimes when I face a complex project, I tell the client that I’d like to create a ‘messaging map’ or messaging document to get their approval on key messages before I proceed. I often get the response “We don’t have…
Read MoreThe true costs of freelance writing projects
In a tight economy, some companies try to save money on writing projects by outsourcing to other countries, or by using sites like Elance to find inexpensive freelancers. A recent MarketingProfs article discussed the challenges of using sites like Elance….
Read MoreWait, the revolution is over???
photo © 2005 Chris Corwin | more info (via: Wylio) Joe Pulizzi has just published the latest top Content Marketing blogs (see Junta42 Top 42 Content Marketing Blogs). Clearly there are a lot of blogs I should be following! What…
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Anne Janzer 