Anne Janzer
Author, Writer, Content Marketing Consultant
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Is your business website a lekker?
No, that’s not a typo – “lekking” is at term in animal behavior that means self-aggrandizing behavior (usually for the purpose of attracting mates). I didn’t know that term before encountering it in Adam Grant’s brilliant book Give and Take:…
Read MoreThoughts on Thanksgiving and content marketing
Everyone gives lip service to gratitude when Thanksgiving rolls around. But how often have you heard a ‘thank you’ from a business that seems to take your business for granted even as it thanks you? Real gratitude extends beyond words….
Read MoreThere’s always time for messaging
Sometimes when I face a complex project, I tell the client that I’d like to create a ‘messaging map’ or messaging document to get their approval on key messages before I proceed. I often get the response “We don’t have…
Read MoreMarketing in an age of transparency
by motoyen I got a phone call on the office phone the other day – the caller ID flashed an unfamiliar number. Before the third ring, I had done a search on the phone number, discovered it was a junk call,…
Read MoreIs your website elitist?
by peregrinari Have you ever been to a technology website and not been able to figure out exactly what the product or service does (or indeed, if the company is offering a product or a service)? Despite the fact that I’ve…
Read MoreBalancing SEO and natural language in website copy
photo © 2011 Frank Kovalchek | more info (via: Wylio) I’m working with a client that has just rewritten their website. The content is very readable and approachable. It should be quite effective … if they can get their prospects…
Read MoreContent templates pit consistency against creativity
Is it a good idea to create content templates for marketing collateral? Or do they stifle creativity and create boring papers and web pages? I’m not talking about Word templates or formatting templates. I’m referring to writer’s guidelines that indicate…
Read MoreContent marketing strategy: the time is now
photo © 2010 Sean MacEntee | more info (via: Wylio) In honor of the RSA conference this week, I’ve been surveying the websites of many of the exhibitors. I imagine that this group is fairly representative of B2B technology companies…
Read MoreContent Marketing: Long Term Results
I just finished reading David Meerman Scott’s book Cashing In with Content: How Innovative Marketers use Digital Information to turn Browsers into Buyers. The book profiles 20 different organizations that use content-rich websites to achieve their goals. Scott then extracts…
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Anne Janzer 