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What’s your corporate style?

Your corporate website already has a distinct tone and style – is it by design or by accident? As a writer, I need to understand a company’s tone and style before I start writing.   The corporate website is the first…

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Attention is valuable currency, don’t waste it

I ran into a comment by Seth Godin the other day about attention being the most precious commodity in today’s world. It’s limited, and it’s valuable.  He writes about it in his blog about the Attention Economy. This is such…

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What are the top tasks for your business website?

When prospects arrive at your business website, what are they trying to do? Are they taking valuable time from their day so they can… Enjoy a nice graphic of smiling people with vague words about connecting and empowering? Read your…

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Are you putting barriers in front of customers?

photo © 1911 The Library of Congress | more info (via: Wylio) The other day I went to ‘vote’ for a nonprofit on a Facebook fan page.  When I tried to vote, an error message indicated that I had to…

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5 lifelines for a lonely business blog

Business blogging is picking up steam. New research from HubSpot shows that 65% of the businesses surveyed published a business blog, up from 48% two years ago. But many business blogs are fairly lonely places. I’ve already written about business…

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Is your business website a long-winded bore?

Who would you rather sit next to at a long dinner – someone who talks nonstop about their own business, or someone who asks you questions and finds points of common interest to discuss? Unless the guests are exceptionally interesting…

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Marketing is a discipline…

I’ve seen discussions about whether Marketing is an Art or a Science of something of both. To be successful, I believe it is wisest to approach marketing as a discipline – with disciplined and continued effort. As a consultant/freelance writer,…

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