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Is your website elitist?

  by  peregrinari  Have you ever been to a technology website and not been able to figure out exactly what the product or service does (or indeed, if the company is offering a product or a service)? Despite the fact that I’ve…

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How long should a web page be?

Someone asked the other day how long a website page should be. More specifically, what’s the ideal length for a web page in the B2B technology space, where you have to spend a little time outlining the business problem and…

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Attention is valuable currency, don’t waste it

I ran into a comment by Seth Godin the other day about attention being the most precious commodity in today’s world. It’s limited, and it’s valuable.  He writes about it in his blog about the Attention Economy. This is such…

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6 tips for writing effective website copy

I’ve been doing a lot of website writing lately. Writing for the web is a different discipline than other kinds of marketing writing, so I’ve been researching and thinking about guidelines for writing website copy. Two caveats:  I’m not going…

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Balancing SEO and natural language in website copy

photo © 2011 Frank Kovalchek | more info (via: Wylio) I’m working with a client that has just rewritten their website. The content is very readable and approachable. It should be quite effective … if they can get their prospects…

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