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Another Book Review of Everybody Writes

You don’t have to be a reluctant writer to get value from Ann Handley’s latest book, Everybody Writes. With content marketing gaining ground, more people are now on the hook for creating content through blog posts, articles and other written…

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3 Reasons to Love Long-Form Content

   by  SimplySteff,    Someone asked me recently, “Do people even read white papers anymore?” The question is understandable, especially if you’re not in B2B technology. The trend in content marketing is towards short, “snackable” content that’s easy to share. And I applaud…

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What’s your corporate style?

Your corporate website already has a distinct tone and style – is it by design or by accident? As a writer, I need to understand a company’s tone and style before I start writing.   The corporate website is the first…

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Anyone can do marketing, right?

Today’s topic is almost the opposite of the last one (How do I get developers to blog). It’s what to do with the engineer (or other technical expert) who thinks that because marketing is a ‘soft’ skill that they can…

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Thoughts on Thanksgiving and content marketing

Everyone gives lip service to gratitude when Thanksgiving rolls around. But how often have you heard a ‘thank you’ from a business that seems to take your business for granted even as it thanks you? Real gratitude extends beyond words….

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Bigger is rarely better in content marketing

  by  abbynormy  Look at this pumpkin. Impressive? Everyone loves a really giant pumpkin. But there’s no way I’m taking it home to make pies with it. It’s too much work, and the pies won’t taste good. The same applies to really…

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A simple step for improving website copy

Want one quick tip for making  your content easier to read online?  Shorten the paragraphs. Lately I’ve done a lot of editing of website pages, and the first thing I do is shorten the  paragraphs. If nothing else, I break…

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Messaging part 2: The messaging review

In my last post (There’s always time for messaging) I talked about a few strategies for selling the ‘messaging’ part of a content marketing project. It’s important to nail down key messaging before writing website content, white papers or other…

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There’s always time for messaging

Sometimes when I face a complex project, I tell the client that I’d like to create a ‘messaging map’ or messaging document to get their approval on key messages before I proceed. I often get the response “We don’t have…

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Crusading against random Capitalization

  by  cheesy42  I’m taking a break from marketing-related subjects to launch a campaign against random capitalization in the middle of sentences.  It’s a tough job, but apparently someone has to do it. Some subset of the population has a compulsion to…

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