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Getting Creative about Customer Retention Marketing

On Wednesday, May 13, I’ll be hosting a webinar on Creative Approaches to Retention Marketing. To whet your appetite, here’s a sneak preview of a few of the topics: Using video to add personality to customer communications Why customer retention marketing campaigns is how you do Customer…

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The Customer Retention Marketing Opportunity

It’s time for marketers to give customer retention a little love. According to the State of B2B Product Marketing 2015 report by Regalix Research, customer retention marketing comes in dead last in the list of B2B marketing activities. Only about one…

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A simple strategy for feeding the corporate blog

The single biggest question most companies have about creating a blog is this one: who has time to create content for the blog? Consistency is important – you need to keep providing fresh (and relevant) content on your blog. One…

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Tips for recycling webinar content

In the last blog posting, I sang the praises of recycling the content in your webinars into white papers, eBooks or other printed content. The process is not quite as straightforward as posting the transcript online. Some webinars are easier…

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5 reasons to recycle your webinar content

Webinars can be a great way to reach prospects, nurture leads, and get some ‘thought leadership’ credit in your industry.  But don’t stop once you’ve put the recorded webinar up on your website. Take the extra step to use the…

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