Archives
by SimplySteff, Someone asked me recently, “Do people even read white papers anymore?” The question is understandable, especially if you’re not in B2B technology. The trend in content marketing is towards short, “snackable” content that’s easy to share. And I applaud…
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Category: Content marketing
Tags: Absolute Value, Ann Handley, blog, content marketing, ebook, Everybody Writes, long form content, Maximize Social Business, SlideShare, twitter, website copy, white paper
After spending many years writing about the role of technology in business, I’m expanding my horizons to explore technology’s role in sustainable development. I’ll keep writing here about content marketing and technology, but I’m also starting a parallel blog on…
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Are we getting any smarter about using social media in marketing? Not according to Duke’s most recent CMO survey. The Duke CMO Survey Twice a year, Duke University’s Fuqua School of Business conducts a survey of Chief Marketing Officers. What…
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As a self-employed person, I really value having control over my time. That’s why I’m excited by time-shifting tools that let me do things when I want to do them. I’m not alone in this; time-shifting is the reason we…
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Social media is the new marketing imperative for nearly every type of business. Those of us in the marketing world read social media ‘success stories’ all the time and learn from them. But I think we learn as much, or…
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by steve.grosbois Last week I wrote about budget spending on social media in B2B marketing. But that discussion left out the question of time. We all only have 24 hours in a day. Time is truly our most precious commodity. And…
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Category: Social media, Technology marketing
Tags: Anne Janzer, B2B marketing, business blogging, facebook, Forrester, Google+, LinkedIn, postaweek2011, Social media, technology marketing, twitter
by PinkMoose With social media and smart phones, technology marketers can be online and connected all the time. This is a two-edged sword. It’s easy to feel like should always be online and available, even when you’re home or on vacation. …
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Business blogging is picking up steam. New research from HubSpot shows that 65% of the businesses surveyed published a business blog, up from 48% two years ago. But many business blogs are fairly lonely places. I’ve already written about business…
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photo © 2007 Brian Hillegas | more info (via: Wylio) “We want this to be a ‘thought leadership’ blog.” Have you heard that before? “Thought leadership” can be a convenient reason for undertaking all kinds of marketing initiatives without clearly…
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photo © 2010 Oldmaison | more info (via: Wylio) I just found some hard data on the costs of social media efforts, and had to post a follow-up to my post last week on social media costs (5 signs that…
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Anne Janzer 