Cultivating Content from Customers

Content cultivation is the practice of collecting content from customers to use in ongoing marketing and customer nurturing. When it comes to content marketing after the sale, you need focus on the issues that are important to current customers. What better source…

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Getting Creative about Customer Retention Marketing

On Wednesday, May 13, I’ll be hosting a webinar on Creative Approaches to Retention Marketing. To whet your appetite, here’s a sneak preview of a few of the topics: Using video to add personality to customer communications Why customer retention marketing campaigns is how you do Customer…

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The Customer Retention Marketing Opportunity

It’s time for marketers to give customer retention a little love. According to the State of B2B Product Marketing 2015 report by Regalix Research, customer retention marketing comes in dead last in the list of B2B marketing activities. Only about one…

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