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Finding your corporate style

If you’re ramping up your content marketing, you need a distinct and consistent corporate style. You want to create a corporate personality that is consistent across all of your communications, starting with your website. My last post talked about identifying…

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What’s your corporate style?

Your corporate website already has a distinct tone and style – is it by design or by accident? As a writer, I need to understand a company’s tone and style before I start writing.   The corporate website is the first…

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