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How long should a web page be?

Someone asked the other day how long a website page should be. More specifically, what’s the ideal length for a web page in the B2B technology space, where you have to spend a little time outlining the business problem and…

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6 tips for writing effective website copy

I’ve been doing a lot of website writing lately. Writing for the web is a different discipline than other kinds of marketing writing, so I’ve been researching and thinking about guidelines for writing website copy. Two caveats:  I’m not going…

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What are the top tasks for your business website?

When prospects arrive at your business website, what are they trying to do? Are they taking valuable time from their day so they can… Enjoy a nice graphic of smiling people with vague words about connecting and empowering? Read your…

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On the Internet, no one knows you’re not there

  by  PinkMoose  With social media and smart phones, technology marketers can be online and connected all the time.  This is a two-edged sword. It’s easy to feel like should always be online and available, even when you’re home or on vacation. …

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Technology marketing in the dog days of summer

In honor of August and the ‘dog days’ of summer, here’s a quick blog post to remind everyone of an essential fact: no matter how technical or high level the sale, our prospects are people. So, respect the fact that…

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What does the filter bubble mean for technology marketing?

  by  h.koppdelaney  I’ve just finished reading The Filter Bubble: What the Internet is Hiding from You by Eli Pariser.  It’s a fascinating read and I highly recommend it for anyone with even a passing interest in the evolution of technology. In…

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Google+ is… Ooh, sparkly!

photo © 2008 ryan | more info (via: Wylio) I confess – I’ve been stealing time from the time I should be reading blogs, writing my blog, doing Twitter updates, etc. to mess around with Google +.  And judging by…

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Branding, personal and otherwise

photo © 2005 Doc Searls | more info (via: Wylio) I heard a talk by Patty Azzarello on personal branding at a recent Women in Consulting meeting.  I was inspired to buy her book, “Rise.” In her straightforward fashion, Patty…

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Wait, the revolution is over???

photo © 2005 Chris Corwin | more info (via: Wylio) Joe Pulizzi has just published the latest top Content Marketing blogs (see Junta42 Top 42 Content Marketing Blogs).  Clearly there are a lot of blogs I should be following! What…

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Be specific, it’s more interesting

Keeping your options open is a good thing in life. In marketing writing, however, it can be killer. If you try to make sure you communicate everything (oh, and we also do this!) you can losing the reader’s attention before…

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