Anne Janzer
Author, Writer, Content Marketing Consultant
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Focus on customers, not competitors
A while back, I overheard the following discussion in a meeting with a client in the networking industry: “[Competitor] claims they can do [x bandwidth] at [x-speed]. Let’s say that we can do [higher-bandwidth] at [higher speed]. Can we say…
Read MoreContent marketing and the new marketing reality
Is content marketing an over-used term? Probably. Is it over-hyped? Maybe. But make no mistake, it is the new reality for marketing organizations – ignore it at your peril. [Google Trends shows recent uptick in search activity for Content Marketing]…
Read MoreAre rogue emails sabotaging your marketing?
I was on the receiving end of a rogue email drip campaign recently. The first email (which I ignored) offered a product demo. Then came the second and third – and that’s when I was sure these were rogue emails….
Read MoreAnyone can do marketing, right?
Today’s topic is almost the opposite of the last one (How do I get developers to blog). It’s what to do with the engineer (or other technical expert) who thinks that because marketing is a ‘soft’ skill that they can…
Read MoreHow do I get the developers to blog?
Today’s topic is one that plagues B2B technology marketers everywhere – how to get meaningful content out of engineers/developers/subject matter experts. More specifically, how do you get these content experts to contribute to a corporate blog? by digitalrob70 The blog content…
Read MoreTop 3 excuses for not doing content marketing
At this point, it’s pretty difficult to ignore content marketing if you’re in the marketing industry. Yet I still run into companies that either don’t understand it or otherwise don’t want to think about content marketing, for all kinds of…
Read MoreThe curse of the familiar
Sometimes the greatest value I can offer a client is a fresh, outside perspective. For example, I worked with a client recently that was making a major proposal to a customer. As I talked with them, several things became clear:…
Read MoreFreelance horror stories: The consulting contract
Whenever you get a group of freelancers together, one subject sure to come up is the unreasonable, unusual or plain crazy requests from potential clients. Sometimes it feels like companies are putting up hurdles for freelancers to clear. Here are…
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Anne Janzer 