Who are you calling a user?

It feels like time for a language crusade – so here’s my latest rant: the word ‘user’ when applied to people in technology marketing and writing. When you’re writing about technology from an IT perspective, you need some way to…

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It’s 2011: Your content just got a year older

Guess what? We just flipped from 2010 to 2011, and all of your great marketing content now looks one year older to users scanning the publication dates. It’s not like marketing content has a ‘sell by’ date like a carton…

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Content marketing: A continuing education

photo © 2006 Eric James Sarmiento | more info (via: Wylio) I’m in the midst of taking the “Content Marketing Crash Course” from MarketingProfs University. It’s a set of 17 live sessions covering topics from optimizing content for SEO to…

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