Content marketing and online courseware

Content marketing aims to educate and inform. And what’s more educational, at scale, than Massively Open Online Courseware (MOOC)? I was struck by the content marketing possibilities of online courseware after completing an online class on Sustainability and Business Innovation presented by…

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Content marketing, technology and sustainability

After spending many years writing about the role of technology in business, I’m expanding my horizons to explore technology’s role in sustainable development. I’ll keep writing here about content marketing and technology, but I’m also starting a parallel blog on…

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