Anne Janzer
Author, Writer, Content Marketing Consultant
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Five Reasons to Love Youtility by Jay Baer [Book review]
The world of business and marketing is filled with good books, and few people have time to read all of them. If you haven’t read it yet, make sure that Youtility by Jay Baer has a place on your list….
Read MoreContent Marketing: Not Just for Lead Generation
Marketing organizations often focus all of their time and budgets on generating new leads. But by wearing “lead generation” blinders, you lose sight of the bigger picture. Getting customers is important, but keeping them is essential to long-term business success….
Read MoreSummer Reading for Marketers
Reading has always been an important element of summer for me. As a child, I remember checking out stacks of library books to bring to the family cabin for vacation. Reading was a family trait; our car carried more weight in…
Read MoreHow Would You Like That Content Served?
I did an interview recently with Roger Parker about the process of writing the Subscription Marketing book. During the Q and A session, one of the callers asked whether I had an audiobook version available. In the immortal words of Homer…
Read MoreDisrupting Digital Business: A Book Review and Marketing Perspective
The word ‘disruptive’ is thrown around a lot lately. It made Forbes’ list of the 10 most overused startup buzzwords. But there’s a good reason for that. Disruption is all around us. It’s better to acknowledge and embrace that fact…
Read MoreUsing Data to Demonstrate Customer Success
Wow, I’ve walked the length of Japan. The team at Fitbit sent me that nugget of data recently, and it’s a great example of value nurturing using data. Fitbit is all about collecting and sharing data. It reminds me if…
Read MoreMarketing for the Perpetual Sale
What do socks, industrial chemicals, and Emmy-award winning television programming have in common? They’re all available by subscription. Foot Cardigan (among several subscription sock contenders), Dow Chemical, and Netflix are all rocking the subscription model. Subscriptions are working their way…
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Anne Janzer 