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Minimum Viable Messaging for Startups

Few things make a content developer (aka writer) happier than a complete product messaging roadmap. For details, see What the Writer Wants from a Product Messaging Document. We know that content development and review cycles will be smooth sailing if there’s a…

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Is content curation the cure for business blogging blues?

photo © 2006 derÄsthet | more info (via: Wylio) Everyone’s talking about content curation. It seems like an easy win. In content marketing and business blogging, if you don’t have the time or inspiration to create great content yourself, you…

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