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Where are the social media failure stories?

I’ve attended a number of webinars about using social media in marketing, and keep hearing wonderful success stories — sometimes stories about the same companies over and over. (Zappos again? Really?) For all the social media success stories you hear,…

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Truth vs. spin in content marketing

As an English major in college, I avoided creative writing classes. Now, as a freelance marketing writer, I’m still avoiding fiction writing, but for another reason.  I don’t want to inadvertently write something that’s not true about the technology products…

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Old marketing channels never die …

photo © 2008 Pamla J. Eisenberg | more info (via: Wylio) According to various reports, everything you’re doing in marketing is out of date.  Email marketing? Dead.  Blogging? On its way out. Public relations? Why bother.  Print advertising?  Whew, that’s…

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Content marketing: more than a ‘poor relation’ to social media

I just read this post Why Companies That Say They Want Social Media Really Want Content Marketing on the Marketing Trenches blog.  Will Davis suggests that many marketing people don’t really get what content marketing is – they think they…

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5 signs you’re burning money on social media

photo © 2008 Purple Slog | more info (via: Wylio) At a Christmas party the other day, a friend complained that his company was misdirecting marketing budget to ineffective social media efforts. Having a good sense of where and how…

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When social networking becomes social nagging

An old friend of mine is working with—and passionate about—a small nonprofit organization. When she asked me to ‘Like’ the group on Facebook, I happily did so. I am interested in my friends’ passions, and like supporting nonprofits that do…

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Marketing is a discipline…

I’ve seen discussions about whether Marketing is an Art or a Science of something of both. To be successful, I believe it is wisest to approach marketing as a discipline – with disciplined and continued effort. As a consultant/freelance writer,…

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How ‘social’ should your marketing be?

I just spent a couple of days talking social media with marketers from all kinds of industries — including fairly traditional ones like publishing and banking– at Marketingprof’s Digital Marketing Mixer in Chicago. The conference was terrific and filled with…

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