Social media | Anne Janzer

Social media in marketing: A work in progress

Posted on March 11, 2013 by Anne Janzer

Are we getting any smarter about using social media in marketing? Not according to Duke’s most recent CMO survey. The Duke CMO Survey Twice a year, Duke University’s Fuqua School of Business conducts a survey of Chief Marketing Officers. What…

Category: Content marketing, Social media Tags: Anne Janzer, B2B marketing, Christine Moorman, CMO survey, content marketing, Duke University, facebook, Social media, twitter

If I put “social” in front of it, will it sell?

Posted on September 7, 2012 by Anne Janzer

3 Comments

Just a few short months ago I was getting a little tired of writing “Cloud” about everything in technology. (See My wish for 2012: Not too cloudy.) Now I’ve become numb to the cloud. But I fear that “social” is…

Category: Social media, Technology marketing Tags: Anne Janzer, B2B marketing, social enterprise, Social media, social networking, technology marketing

Time-shifting tools

Posted on July 23, 2012 by Anne Janzer

2 Comments

As a self-employed person, I really value having control over my time. That’s why I’m excited by time-shifting tools that let me do things when I want to do them. I’m not alone in this; time-shifting is the reason we…

Category: Social media Tags: Anne Janzer, Buffer, hootsuite, Social media, time-shifting, twitter

Social media failure stories, revisited

Posted on July 11, 2012 by Anne Janzer

5 Comments

Social media is the new marketing imperative for nearly every type of business. Those of us in the marketing world read social media ‘success stories’ all the time and learn from them. But I think we learn as much, or…

Category: Social media Tags: Anne Janzer, faliure, marketing, Social media, twitter

Budgeting your social media time

Posted on September 29, 2011 by Anne Janzer

2 Comments

by steve.grosbois Last week I wrote about budget spending on social media in B2B marketing. But that discussion left out the question of time. We all only have 24 hours in a day. Time is truly our most precious commodity. And…

Category: Social media, Technology marketing Tags: Anne Janzer, B2B marketing, business blogging, facebook, Forrester, Google+, LinkedIn, postaweek2011, Social media, technology marketing, twitter

Social media spending in B2B: New research

Posted on September 23, 2011 by Anne Janzer

1 Comment

This week I wanted to share some research from the CMO survey (by the American Marketing Association and Duke University Fuqua School of Business.) MarketingProfs posted a nice summary of the research and relevant charts. These are, for me, the…

Category: Content marketing, Social media, Technology marketing Tags: Anne Janzer, B2B marketing, CMO survey, content marketing, Marketingprofs, postaweek2011, Social media, technology marketing

Google+ is… Ooh, sparkly!

Posted on July 13, 2011 by Anne Janzer

Category: Social media, Technology marketing Tags: Anne Janzer, Beth Kanter, content marketing, Google+, postaweek2011, Social media, technology marketing

Tuning requires listening – in music and marketing

Posted on May 26, 2011 by Anne Janzer

4 Comments

Something magical happens in choral singing when everyone listens and tunes with each other – the tuning locks, the overtones all kick in, and the sound is transformed to wonderful. Although each individual may be singing a little softer, the…

Category: Social media, Technology marketing Tags: Anne Janzer, content marketing, marketing message, postaweek2011, singing, Social media, tuning