Why Marketers Should Read The New Rules of Sales and Service

If you’re in marketing, you’ve probably been influenced by David Meerman Scott’s New Rules of Marketing and PR. Originally published in 2006 (and updated several times since), it’s had a lasting impact on the practice of marketing. Now he’s got…

Read More

Truth vs. spin in content marketing

As an English major in college, I avoided creative writing classes. Now, as a freelance marketing writer, I’m still avoiding fiction writing, but for another reason.  I don’t want to inadvertently write something that’s not true about the technology products…

Read More

Content marketing and the inevitable sales objections

Into every sales cycle a little rain must fall – prospects get cold feet, someone raises an objection, the IT group puts up a roadblock. In her excellent book eMarketing Strategies for the Complex Sale, Ardath Albee calls these “step…

Read More