Summer Reading for Marketers

Reading has always been an important element of summer for me. As a child, I remember checking out stacks of library books to bring to the family cabin for vacation. Reading was a family trait; our car carried more weight in…

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How Would You Like That Content Served?

I did an interview recently with Roger Parker about the process of writing the Subscription Marketing book. During the Q and A session, one of the callers asked whether I had an audiobook version available. In the immortal words of Homer…

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