Anne Janzer
Author, Writer, Content Marketing Consultant
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Minimum Viable Messaging for Startups
Few things make a content developer (aka writer) happier than a complete product messaging roadmap. For details, see What the Writer Wants from a Product Messaging Document. We know that content development and review cycles will be smooth sailing if there’s a…
Read MoreMessaging part 2: The messaging review
In my last post (There’s always time for messaging) I talked about a few strategies for selling the ‘messaging’ part of a content marketing project. It’s important to nail down key messaging before writing website content, white papers or other…
Read MoreThere’s always time for messaging
Sometimes when I face a complex project, I tell the client that I’d like to create a ‘messaging map’ or messaging document to get their approval on key messages before I proceed. I often get the response “We don’t have…
Read MoreTop 5 reasons to create a product messaging map
I was talking with a client the other day, who told me that he’d gotten some pushback for creating a product messaging document. Some people didn’t understand why he was spending the time creating an internal messaging document rather than…
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Anne Janzer 