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What the writer wants from a product messaging document

My last post highlighted the top 5 reasons to create a product messaging document. But I neglected to say what should go into that document. The actual form and scope of a product message document can vary. I’ve seen 100+…

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Top 5 reasons to create a product messaging map

I was talking with a client the other day, who told me that he’d gotten some pushback for creating a product messaging document.  Some people didn’t understand why he was spending the time creating an internal messaging document rather than…

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