Posted on December 1, 2011 by Anne Janzer
I’ve been reading Mark Stiving‘s book on pricing (Impact Pricing) and was struck by the concepts of real value and perceived value – and the gap that sometimes lives between them. Real value is what’s actually in the product. In…
Category: Content marketing, Technology marketing
Tags: Anne Janzer, Mark Stiving, perceived value, postaweek2011, pricing, real value, technology marketing
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