Anne Janzer
Author, Writer, Content Marketing Consultant
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Content Rules is an impactful … oops … great book on content marketing
It’s not often that I read a “business” book and find myself dog-earing pages and making little exclamation marks in the margins. But that’s what I did with my not-so-new-looking copy of Content Rules by Ann Handley and C.C. Chapman….
Read MoreWhat the writer wants from a product messaging document
My last post highlighted the top 5 reasons to create a product messaging document. But I neglected to say what should go into that document. The actual form and scope of a product message document can vary. I’ve seen 100+…
Read MoreTop 5 reasons to create a product messaging map
I was talking with a client the other day, who told me that he’d gotten some pushback for creating a product messaging document. Some people didn’t understand why he was spending the time creating an internal messaging document rather than…
Read MoreAre you neglecting your business blog?
photo © 2010 vishwaant avk | more info (via: Wylio) Have you been neglecting your business blog? Looking around on technology company sites, I’m finding a surprising number of blogs that haven’t been updated for many months. There are so…
Read MoreContent marketing: Don’t wait for next year
photo © 2008 stuartpilbrow | more info (via: Wylio) The economy has not been easy on every business, and particularly on technology startups that are being pressured by investors to contain costs and demonstrate profitability. Several clients in the past…
Read MoreIt’s 2011: Your content just got a year older
Guess what? We just flipped from 2010 to 2011, and all of your great marketing content now looks one year older to users scanning the publication dates. It’s not like marketing content has a ‘sell by’ date like a carton…
Read MoreBusiness blogging: Meeting the Post-a-Week challenge
As a freelance writer, I have been involved with several different clients’ corporate blogging efforts. Consistently, the most challenging part of the blogging effort has been ‘feeding the beast’—posting frequently. An abandoned blog lingering on your corporate website is like…
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Anne Janzer 