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Groundhog Day and content marketing: don’t get stuck

photo © 2008 Urville Djasim | more info (via: Wylio) I really like the movie Groundhog Day, where Bill Murray’s self-centered weatherman gets stuck on Groundhog Day, seemingly forever doomed to repeat the same gloomy winter day. If you haven’t…

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Content Rules is an impactful … oops … great book on content marketing

It’s not often that I read a “business” book and find myself dog-earing pages and making little exclamation marks in the margins.  But that’s what I did with my not-so-new-looking copy of Content Rules by Ann Handley and C.C. Chapman….

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What the writer wants from a product messaging document

My last post highlighted the top 5 reasons to create a product messaging document. But I neglected to say what should go into that document. The actual form and scope of a product message document can vary. I’ve seen 100+…

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Top 5 reasons to create a product messaging map

I was talking with a client the other day, who told me that he’d gotten some pushback for creating a product messaging document.  Some people didn’t understand why he was spending the time creating an internal messaging document rather than…

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Are you neglecting your business blog?

photo © 2010 vishwaant avk | more info (via: Wylio) Have you been neglecting your business blog? Looking around on technology company sites, I’m finding a surprising number of blogs that haven’t been updated for many months. There are so…

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Content marketing: Don’t wait for next year

photo © 2008 stuartpilbrow | more info (via: Wylio) The economy has not been easy on every business, and particularly on technology startups that are being pressured by investors to contain costs and demonstrate profitability. Several clients in the past…

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It’s 2011: Your content just got a year older

Guess what? We just flipped from 2010 to 2011, and all of your great marketing content now looks one year older to users scanning the publication dates. It’s not like marketing content has a ‘sell by’ date like a carton…

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Social media marketing spending: the time vs. money equation

photo © 2010 Oldmaison | more info (via: Wylio) I just found some hard data on the costs of social media efforts, and had to post a follow-up to my post last week on social media costs (5 signs that…

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Business blogging: Meeting the Post-a-Week challenge

As a freelance writer, I have been involved with several different clients’ corporate blogging efforts. Consistently, the most challenging part of the blogging effort has been ‘feeding the beast’—posting frequently.  An abandoned blog lingering on your corporate website is like…

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