Anne Janzer
Author, Writer, Content Marketing Consultant
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Content templates pit consistency against creativity
Is it a good idea to create content templates for marketing collateral? Or do they stifle creativity and create boring papers and web pages? I’m not talking about Word templates or formatting templates. I’m referring to writer’s guidelines that indicate…
Read More5 lifelines for a lonely business blog
Business blogging is picking up steam. New research from HubSpot shows that 65% of the businesses surveyed published a business blog, up from 48% two years ago. But many business blogs are fairly lonely places. I’ve already written about business…
Read MoreLead nurturing and your content marketing strategy
Focusing your content marketing efforts on lead generation and ignoring lead nurturing is like playing golf when the only thing you know how to do is to drive off the tee. You might reach a good spot on the fairway,…
Read MoreIs your business website a long-winded bore?
Who would you rather sit next to at a long dinner – someone who talks nonstop about their own business, or someone who asks you questions and finds points of common interest to discuss? Unless the guests are exceptionally interesting…
Read MoreContent marketing strategy: the time is now
photo © 2010 Sean MacEntee | more info (via: Wylio) In honor of the RSA conference this week, I’ve been surveying the websites of many of the exhibitors. I imagine that this group is fairly representative of B2B technology companies…
Read MoreHow to ask a writer for a white paper
I love it when a client asks me to write a white paper. But I am even happier when we both understand exactly what kind of white paper they want. There are as many different types of white papers as…
Read MoreGhost blogging: who’s behind that byline?
photo © 2006 twitter.com/mattwi1s0n | more info (via: Wylio) I distinctly remember the first time I learned that the quotes in press releases weren’t actually spoken by the people to whom they were attributed. I was a naïve college student,…
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Anne Janzer 