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Old marketing channels never die …

photo © 2008 Pamla J. Eisenberg | more info (via: Wylio) According to various reports, everything you’re doing in marketing is out of date.  Email marketing? Dead.  Blogging? On its way out. Public relations? Why bother.  Print advertising?  Whew, that’s…

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Content marketing: more than a ‘poor relation’ to social media

I just read this post Why Companies That Say They Want Social Media Really Want Content Marketing on the Marketing Trenches blog.  Will Davis suggests that many marketing people don’t really get what content marketing is – they think they…

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Content templates pit consistency against creativity

Is it a good idea to create content templates for marketing collateral? Or do they stifle creativity and create boring papers and web pages? I’m not talking about Word templates or formatting templates. I’m referring to writer’s guidelines that indicate…

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5 lifelines for a lonely business blog

Business blogging is picking up steam. New research from HubSpot shows that 65% of the businesses surveyed published a business blog, up from 48% two years ago. But many business blogs are fairly lonely places. I’ve already written about business…

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Lead nurturing and your content marketing strategy

Focusing your content marketing efforts on lead generation and ignoring lead nurturing is like playing golf when the only thing you know how to do is to drive off the tee.  You might reach a good spot on the fairway,…

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Is your business website a long-winded bore?

Who would you rather sit next to at a long dinner – someone who talks nonstop about their own business, or someone who asks you questions and finds points of common interest to discuss? Unless the guests are exceptionally interesting…

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Thought leadership is overrated

photo © 2007 Brian Hillegas | more info (via: Wylio) “We want this to be a ‘thought leadership’ blog.” Have you heard that before? “Thought leadership” can be a convenient reason for undertaking all kinds of marketing initiatives without clearly…

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Content marketing strategy: the time is now

photo © 2010 Sean MacEntee | more info (via: Wylio) In honor of the RSA conference this week, I’ve been surveying the websites of many of the exhibitors.  I imagine that this group is fairly representative of B2B technology companies…

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How to ask a writer for a white paper

I love it when a client asks me to write a white paper. But I am even happier when we both understand exactly what kind of white paper they want. There are as many different types of white papers as…

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Ghost blogging: who’s behind that byline?

photo © 2006 twitter.com/mattwi1s0n | more info (via: Wylio) I distinctly remember the first time I learned that the quotes in press releases weren’t actually spoken by the people to whom they were attributed. I was a naïve college student,…

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