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Keeping your options open is a good thing in life. In marketing writing, however, it can be killer. If you try to make sure you communicate everything (oh, and we also do this!) you can losing the reader’s attention before…
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photo © 2011 Frank Kovalchek | more info (via: Wylio) I’m working with a client that has just rewritten their website. The content is very readable and approachable. It should be quite effective … if they can get their prospects…
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Something magical happens in choral singing when everyone listens and tunes with each other – the tuning locks, the overtones all kick in, and the sound is transformed to wonderful. Although each individual may be singing a little softer, the…
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Knowing some new college graduates, I’ve been thinking of that scene from The Graduate where someone tells the new graduate: “I want to say one word to you. Plastics.” What would the word be today? “Cloud?” “Social?” For someone starting…
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I’ve spent a fair amount of time in the last week listening to graduation speakers. In all honesty, these speakers are probably wasted on many of the graduates, who are already looking ahead to the next thing, without the perspective…
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One of the most common mistakes that marketers make, particularly in technology marketing, is assuming that everyone is basically like them: They think about things using the same buzzwords that you use They are interested in the same features that…
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photo © 1911 The Library of Congress | more info (via: Wylio) The other day I went to ‘vote’ for a nonprofit on a Facebook fan page. When I tried to vote, an error message indicated that I had to…
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I love it when research comes out to back up my positions. A couple weeks back I posted a blog called Old Marketing Channels Never Die – the premise being that with all of the buzz about social networks, videos,…
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Category: Content marketing, Social media, Technology marketing, White papers
Tags: Anne Janzer, business blogging, content marketing, Cuesta Park Consulting, customer story, postaweek2011, technology marketing, white papers
I’ve attended a number of webinars about using social media in marketing, and keep hearing wonderful success stories — sometimes stories about the same companies over and over. (Zappos again? Really?) For all the social media success stories you hear,…
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As an English major in college, I avoided creative writing classes. Now, as a freelance marketing writer, I’m still avoiding fiction writing, but for another reason. I don’t want to inadvertently write something that’s not true about the technology products…
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Anne Janzer 