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6 tips for writing effective website copy

I’ve been doing a lot of website writing lately. Writing for the web is a different discipline than other kinds of marketing writing, so I’ve been researching and thinking about guidelines for writing website copy. Two caveats:  I’m not going…

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5 reasons NOT to write like an academic

As schools everywhere are restarting and the latest crop of college graduates settles into new jobs, I thought I’d share a few of the harsh, early business writing lessons I learned on the job. I was an English major. When…

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What are the top tasks for your business website?

When prospects arrive at your business website, what are they trying to do? Are they taking valuable time from their day so they can… Enjoy a nice graphic of smiling people with vague words about connecting and empowering? Read your…

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On the Internet, no one knows you’re not there

  by  PinkMoose  With social media and smart phones, technology marketers can be online and connected all the time.  This is a two-edged sword. It’s easy to feel like should always be online and available, even when you’re home or on vacation. …

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What does the filter bubble mean for technology marketing?

  by  h.koppdelaney  I’ve just finished reading The Filter Bubble: What the Internet is Hiding from You by Eli Pariser.  It’s a fascinating read and I highly recommend it for anyone with even a passing interest in the evolution of technology. In…

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Content curation and business blogging revisited

My recent post on content curation (Is Content Curation the Cure for Business Blogging Blues?) generated several conversations and comments, so I thought I’d circle back and share a few things I’ve learned. So many tools, so little time There’s…

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Google+ is… Ooh, sparkly!

photo © 2008 ryan | more info (via: Wylio) I confess – I’ve been stealing time from the time I should be reading blogs, writing my blog, doing Twitter updates, etc. to mess around with Google +.  And judging by…

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Business blogging: 5 lessons from 6 months

At the start of the year, I signed up for the WordPress Post-a-Week challenge. My thinking was that publicly committing myself to a weekly posting would be an incentive to really delve into my own business blogging (rather than writing…

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Is content curation the cure for business blogging blues?

photo © 2006 derÄsthet | more info (via: Wylio) Everyone’s talking about content curation. It seems like an easy win. In content marketing and business blogging, if you don’t have the time or inspiration to create great content yourself, you…

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Branding, personal and otherwise

photo © 2005 Doc Searls | more info (via: Wylio) I heard a talk by Patty Azzarello on personal branding at a recent Women in Consulting meeting.  I was inspired to buy her book, “Rise.” In her straightforward fashion, Patty…

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