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My wish for 2012 in tech: Not too cloud-y

Hot news for 2012: Frost and Sullivan says that 2012 is the year that cloud computing will go mainstream.   by  Fractal Artist  I don’t know about you, but for me in B2B technology marketing, 2011 was the year that “cloud computing”…

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Real vs. perceived value in technology marketing

I’ve been reading Mark Stiving‘s book on pricing (Impact Pricing) and was struck by the concepts of real value and perceived value – and the gap that sometimes lives between them. Real value is what’s actually in the product. In…

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Is your website elitist?

  by  peregrinari  Have you ever been to a technology website and not been able to figure out exactly what the product or service does (or indeed, if the company is offering a product or a service)? Despite the fact that I’ve…

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Who are you calling a user?

It feels like time for a language crusade – so here’s my latest rant: the word ‘user’ when applied to people in technology marketing and writing. When you’re writing about technology from an IT perspective, you need some way to…

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Where’s the passion in your marketing?

I’m in the middle of singing the Verdi Requiem with the San Francisco Symphony Chorus.  It is, if nothing else, a very passionate piece.  The singers beg for eternal rest for their loved ones and plead for salvation for themselves…

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Dealing with misteaks … mistakes

Today’s post isn’t specific to B2B technology marketing – it applies more broadly to life itself. Because we all make mistakes both personally and professionally. The idea of mistakes came to mind this morning when I read about Netflix announcing…

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Budgeting your social media time

  by  steve.grosbois  Last week I wrote about budget spending on social media in B2B marketing. But that discussion left out the question of time. We all only have 24 hours in a day. Time is truly our most precious commodity. And…

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Social media spending in B2B: New research

This week I wanted to share some research from the CMO survey (by the American Marketing Association and Duke University Fuqua School of Business.) MarketingProfs posted a nice summary of the research and relevant charts. These are, for me, the…

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How long should a web page be?

Someone asked the other day how long a website page should be. More specifically, what’s the ideal length for a web page in the B2B technology space, where you have to spend a little time outlining the business problem and…

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Attention is valuable currency, don’t waste it

I ran into a comment by Seth Godin the other day about attention being the most precious commodity in today’s world. It’s limited, and it’s valuable.  He writes about it in his blog about the Attention Economy. This is such…

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