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Customer-Inspired Marketing

Your best marketing ideas may come from outside the marketing organization – even outside the company. In the case of Pley, a simple suggestion from a busy parent resulted in a business success and many happy children. Pley is a…

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Cultivating Content from Customers

Content cultivation is the practice of collecting content from customers to use in ongoing marketing and customer nurturing. When it comes to content marketing after the sale, you need focus on the issues that are important to current customers. What better source…

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