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The Automatic Customer: A Book Review

Have you ever heard of the Blue Car Syndrome? It’s the non-scientific name for what happens when you buy a blue car, then start seeing blue cars everywhere. I’ve been experiencing the effect lately when it comes to subscription businesses….

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Dealing with misteaks … mistakes

Today’s post isn’t specific to B2B technology marketing – it applies more broadly to life itself. Because we all make mistakes both personally and professionally. The idea of mistakes came to mind this morning when I read about Netflix announcing…

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