Content Marketing vs. Marketing with Content

Content has always been a part of marketing. B2B technology marketing in particular relies┬áheavily on content like white papers, demonstrations and case studies┬áto explain the technology. This fact leaves some marketers wondering about the distinction between marketing with content and…

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Content Marketing: Past, present and future

Want an illustration of how far content marketing has come as a practice? I was at a wedding a few weeks back, speaking with someone who does video for brands. Just to try it out, I described myself as a…

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