Anne Janzer
Author, Writer, Content Marketing Consultant
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Content Marketing vs. Marketing with Content
Content has always been a part of marketing. B2B technology marketing in particular relies heavily on content like white papers, demonstrations and case studies to explain the technology. This fact leaves some marketers wondering about the distinction between marketing with content and…
Read MoreContent Marketing: Past, present and future
Want an illustration of how far content marketing has come as a practice? I was at a wedding a few weeks back, speaking with someone who does video for brands. Just to try it out, I described myself as a…
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Anne Janzer 