Posted on March 15, 2012 by Anne Janzer
Sometimes when I face a complex project, I tell the client that I’d like to create a ‘messaging map’ or messaging document to get their approval on key messages before I proceed. I often get the response “We don’t have…
Category: Technology marketing, Website content, White papers
Tags: Anne Janzer, content marketing, marketing, messaging, messaging map, product messaging, website copy, websites, white papers
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