by SimplySteff, Someone asked me recently, “Do people even read white papers anymore?” The question is understandable, especially if you’re not in B2B technology. The trend in content marketing is towards short, “snackable” content that’s easy to share. And I applaud…
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Category: Content marketing
Tags: Absolute Value, Ann Handley, blog, content marketing, ebook, Everybody Writes, long form content, Maximize Social Business, SlideShare, twitter, website copy, white paper
Anne Janzer 