Anne Janzer
Author, Writer, Content Marketing Consultant
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Is your business website a lekker?
No, that’s not a typo – “lekking” is at term in animal behavior that means self-aggrandizing behavior (usually for the purpose of attracting mates). I didn’t know that term before encountering it in Adam Grant’s brilliant book Give and Take:…
Read MoreAre you gating your marketing content?
When is it appropriate to put marketing content behind a registration form? The short answer is “Almost never!” Gating your marketing content with a registration form to tends to turn people away – and undermines the benefits of content marketing….
Read MoreLead nurturing and your content marketing strategy
Focusing your content marketing efforts on lead generation and ignoring lead nurturing is like playing golf when the only thing you know how to do is to drive off the tee. You might reach a good spot on the fairway,…
Read MorePartying like it’s (not) 1999
I attended the launch party for Marketo’s new sales application recently, and one of the attendees commented that “it almost felt like 2000 again, back in the dot-com days.” I think he was referring to the free drinks and appetizers….
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Anne Janzer 