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Measuring content marketing effectiveness

How do you measure the performance of your content marketing?  LinkedIn recently introduced a Content Marketing Score to track and benchmark the performance of content on the LinkedIn network. This effort highlights a larger issue – it’s tough to track the effectiveness of…

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Budgeting your social media time

  by  steve.grosbois  Last week I wrote about budget spending on social media in B2B marketing. But that discussion left out the question of time. We all only have 24 hours in a day. Time is truly our most precious commodity. And…

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