Anne Janzer
Author, Writer, Content Marketing Consultant
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Lead nurturing and your content marketing strategy
Focusing your content marketing efforts on lead generation and ignoring lead nurturing is like playing golf when the only thing you know how to do is to drive off the tee. You might reach a good spot on the fairway,…
Read MoreContent marketing strategy: the time is now
photo © 2010 Sean MacEntee | more info (via: Wylio) In honor of the RSA conference this week, I’ve been surveying the websites of many of the exhibitors. I imagine that this group is fairly representative of B2B technology companies…
Read MoreHow to ask a writer for a white paper
I love it when a client asks me to write a white paper. But I am even happier when we both understand exactly what kind of white paper they want. There are as many different types of white papers as…
Read More5 reasons to recycle your webinar content
Webinars can be a great way to reach prospects, nurture leads, and get some ‘thought leadership’ credit in your industry. But don’t stop once you’ve put the recorded webinar up on your website. Take the extra step to use the…
Read MoreWhen is a white paper not a white paper?
Answer: When it’s a lure. Or a filter. Or a score. After years of writing white papers for tech companies, I’ve started looking at them through a different lens. I’ve always thought of white papers as part of the sales…
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Anne Janzer 