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Anyone can do marketing, right?

Today’s topic is almost the opposite of the last one (How do I get developers to blog). It’s what to do with the engineer (or other technical expert) who thinks that because marketing is a ‘soft’ skill that they can…

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Lead nurturing and your content marketing strategy

Focusing your content marketing efforts on lead generation and ignoring lead nurturing is like playing golf when the only thing you know how to do is to drive off the tee.  You might reach a good spot on the fairway,…

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