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9 Marketing Books That Would Make Great Gifts

Books make great gifts. They’re easy to wrap. You don’t have to worry about peanut allergies or gluten intolerance. And the best of them can have a long-lasting impact – the gift that does, in fact, keep on giving.  …

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5 Reasons to Read Epic Content Marketing

Every 1.6 seconds, someone publishes another blog post about content marketing. Okay, I made that statistic up, but reality cannot be far off. Isn’t there enough out there already on the topic? Indeed there is. There may be too much written…

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Content Marketing vs. Marketing with Content

Content has always been a part of marketing. B2B technology marketing in particular relies heavily on content like white papers, demonstrations and case studies to explain the technology. This fact leaves some marketers wondering about the distinction between marketing with content and…

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Content Marketing: Past, present and future

Want an illustration of how far content marketing has come as a practice? I was at a wedding a few weeks back, speaking with someone who does video for brands. Just to try it out, I described myself as a…

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Top 3 excuses for not doing content marketing

At this point, it’s pretty difficult to ignore content marketing if you’re in the marketing industry. Yet I still run into companies that either don’t understand it or otherwise don’t want to think about content marketing, for all kinds of…

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Wait, the revolution is over???

photo © 2005 Chris Corwin | more info (via: Wylio) Joe Pulizzi has just published the latest top Content Marketing blogs (see Junta42 Top 42 Content Marketing Blogs).  Clearly there are a lot of blogs I should be following! What…

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