Five Reasons to Love Youtility by Jay Baer [Book review]

The world of business and marketing is filled with good books, and few people have time to read all of them. If you haven’t read it yet, make sure that Youtility by Jay Baer has a place on your list….

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Where are the social media failure stories?

I’ve attended a number of webinars about using social media in marketing, and keep hearing wonderful success stories — sometimes stories about the same companies over and over. (Zappos again? Really?) For all the social media success stories you hear,…

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