Taking the Long View in Startup Marketing

This post was initially published on the Crowded Ocean blog –  a terrific source of inspiration for marketers in startups.  Marketing in a startup is often a crazed endeavor. Desperate for growth, an understaffed marketing department struggles to keep up with…

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Content Marketing: Not Just for Lead Generation

Marketing organizations often focus all of their time and budgets on generating new leads. But by wearing “lead generation” blinders, you lose sight of the bigger picture. Getting customers is important, but keeping them is essential to long-term business success….

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