5 signs you’re burning money on social media

photo © 2008 Purple Slog | more info (via: Wylio) At a Christmas party the other day, a friend complained that his company was misdirecting marketing budget to ineffective social media efforts. Having a good sense of where and how…

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Using freelance writers for content marketing: 5 steps for success

If you’re serious about content marketing, then you need to commit  to producing content.  And for many organizations, finding the extra cycles for content creation is a challenge.  Freelancers can be an invaluable part of the content marketing strategy. How…

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