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The Automatic Customer: A Book Review

Posted on February 25, 2015 by Anne Janzer

Have you ever heard of the Blue Car Syndrome? It’s the non-scientific name for what happens when you buy a blue car, then start seeing blue cars everywhere. I’ve been experiencing the effect lately when it comes to subscription businesses….

Category: Subscription Marketing Tags: Automatic Customer, BarkBox, business model, facebook, John Warrillow, marketing, Netflix, subscription

Social media in marketing: A work in progress

Posted on March 11, 2013 by Anne Janzer

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Are we getting any smarter about using social media in marketing? Not according to Duke’s most recent CMO survey. The Duke CMO Survey Twice a year, Duke University’s Fuqua School of Business conducts a survey of Chief Marketing Officers. What…

Category: Content marketing, Social media Tags: Anne Janzer, B2B marketing, Christine Moorman, CMO survey, content marketing, Duke University, facebook, Social media, twitter

Budgeting your social media time

Posted on September 29, 2011 by Anne Janzer

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by steve.grosbois Last week I wrote about budget spending on social media in B2B marketing. But that discussion left out the question of time. We all only have 24 hours in a day. Time is truly our most precious commodity. And…

Category: Social media, Technology marketing Tags: Anne Janzer, B2B marketing, business blogging, facebook, Forrester, Google+, LinkedIn, postaweek2011, Social media, technology marketing, twitter

Where are the social media failure stories?

Posted on April 13, 2011 by Anne Janzer

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I’ve attended a number of webinars about using social media in marketing, and keep hearing wonderful success stories — sometimes stories about the same companies over and over. (Zappos again? Really?) For all the social media success stories you hear,…

Category: Social media Tags: customer story, facebook, failure, Jay Baer, marketing, postaweek2011, Social media, success story

5 signs you’re burning money on social media

Posted on December 30, 2010 by Anne Janzer

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photo © 2008 Purple Slog | more info (via: Wylio) At a Christmas party the other day, a friend complained that his company was misdirecting marketing budget to ineffective social media efforts. Having a good sense of where and how…

Category: Social media Tags: blog, emarketer blog, facebook, freelancer, lead nurturing, marketing budget, Social media, twitter