Anne Janzer
Author, Writer, Content Marketing Consultant
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Business blogging: The power of the series
When maintaining a business blog, it’s really useful to have a few blogs in reserve. Keeping the blog ‘fed’ is by far the biggest challenge for most businesses. Blogs are like firewood — it’s nice to have a stockpile. One strategy…
Read MoreTips for recycling webinar content
In the last blog posting, I sang the praises of recycling the content in your webinars into white papers, eBooks or other printed content. The process is not quite as straightforward as posting the transcript online. Some webinars are easier…
Read More5 reasons to recycle your webinar content
Webinars can be a great way to reach prospects, nurture leads, and get some ‘thought leadership’ credit in your industry. But don’t stop once you’ve put the recorded webinar up on your website. Take the extra step to use the…
Read MoreContent Marketing: Who’s Talking to Your Prospects?
I attended a virtual Digital Marketing World conference sponsored by MarketingProfs this week. Wandering the virtual exhibit hall, I was struck by the variety and depth of content available from the vendors. The exhibit hall was as full of rich,…
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Anne Janzer 