Anne Janzer
Author, Writer, Content Marketing Consultant
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Cultivating Content from Customers
Content cultivation is the practice of collecting content from customers to use in ongoing marketing and customer nurturing. When it comes to content marketing after the sale, you need focus on the issues that are important to current customers. What better source…
Read MoreUsing Customer Data: Don’t Be Creepy
Businesses have all kinds of data about customers. You can use that data in ways that demonstrate value to your customers, or that erode customer trust or creep people out. You decide. As a previous blog described, campaigns that use customer data can help you reinforce…
Read MoreGetting Creative about Customer Retention Marketing
On Wednesday, May 13, I’ll be hosting a webinar on Creative Approaches to Retention Marketing. To whet your appetite, here’s a sneak preview of a few of the topics: Using video to add personality to customer communications Why customer retention marketing campaigns is how you do Customer…
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Anne Janzer 