Customer-Inspired Marketing

Your best marketing ideas may come from outside the marketing organization – even outside the company. In the case of Pley, a simple suggestion from a busy parent resulted in a business success and many happy children. Pley is a…

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Using Customer Data: Don’t Be Creepy

Businesses have all kinds of data about customers. You can use that data in ways that demonstrate value to your customers, or that erode customer trust or creep people out. You decide. As a previous blog described, campaigns that use customer data can help you reinforce…

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