If multiple people create content for your business, you need a corporate style guide. Otherwise, you risk having a corporate identity with personality disorder. Keep a consistent voice across your content If you don’t already have a style guide, don’t…
Read MoreYour corporate website already has a distinct tone and style – is it by design or by accident? As a writer, I need to understand a company’s tone and style before I start writing. The corporate website is the first…
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