Anne Janzer
Author, Writer, Content Marketing Consultant
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Create a quick corporate style guide
If multiple people create content for your business, you need a corporate style guide. Otherwise, you risk having a corporate identity with personality disorder. Keep a consistent voice across your content If you don’t already have a style guide, don’t…
Read MoreCurating research as a content strategy
My last blog on research as a content strategy talked about the many content marketing benefits of creating original research. But what if you don’t have the time or resources to create or commission original research? Research may still have…
Read MoreResearch as a content strategy
If you’re pursuing a ‘thought leadership’ strategy and want to make some noise, consider adding original research to your content marketing strategy. Got data? The key is coming up with good original research. Look through your own data sources. You…
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Anne Janzer 