Create a quick corporate style guide

If multiple people create content for your business, you need a corporate style guide. Otherwise, you risk having a corporate identity with personality disorder. Keep a consistent voice across your content If you don’t already have a style guide, don’t…

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Curating research as a content strategy

My last blog on research as a content strategy talked about the many content marketing benefits of creating original research. But what if you don’t have the time or resources to create or commission original research? Research may still have…

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Research as a content strategy

If you’re pursuing a ‘thought leadership’ strategy and want to make some noise, consider adding original research to your content marketing strategy. Got data? The key is coming up with good original research. Look through your own data sources. You…

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