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Content marketing: Watch your assumptions

Although I pride myself on being knowledgeable about technology, sometimes the greatest value I give my clients is to point out what I don’t know. For example: I don’t know why I should care about the features they are so…

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Wait, the revolution is over???

photo © 2005 Chris Corwin | more info (via: Wylio) Joe Pulizzi has just published the latest top Content Marketing blogs (see Junta42 Top 42 Content Marketing Blogs).  Clearly there are a lot of blogs I should be following! What…

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Content marketing: What’s your subtext?

In theater, subtext is the message that the actor is delivering beyond or behind the explicit dialog. It’s an important core of so-called method acting. What does subtext have to do with content marketing? Everything. One of the core tenets…

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Content Rules is an impactful … oops … great book on content marketing

It’s not often that I read a “business” book and find myself dog-earing pages and making little exclamation marks in the margins.  But that’s what I did with my not-so-new-looking copy of Content Rules by Ann Handley and C.C. Chapman….

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