Archives


Curating research as a content strategy

My last blog on research as a content strategy talked about the many content marketing benefits of creating original research. But what if you don’t have the time or resources to create or commission original research? Research may still have…

Read More

Content curation and business blogging revisited

My recent post on content curation (Is Content Curation the Cure for Business Blogging Blues?) generated several conversations and comments, so I thought I’d circle back and share a few things I’ve learned. So many tools, so little time There’s…

Read More

Is content curation the cure for business blogging blues?

photo © 2006 derÄsthet | more info (via: Wylio) Everyone’s talking about content curation. It seems like an easy win. In content marketing and business blogging, if you don’t have the time or inspiration to create great content yourself, you…

Read More