Social media in marketing: A work in progress

Are we getting any smarter about using social media in marketing? ┬áNot according to Duke’s most recent CMO survey. The Duke CMO Survey Twice a year, Duke University’s Fuqua School of Business conducts a survey of Chief Marketing Officers. What…

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Social media spending in B2B: New research

This week I wanted to share some research from the CMO survey (by the American Marketing Association and Duke University Fuqua School of Business.) MarketingProfs posted a nice summary of the research and relevant charts. These are, for me, the…

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