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Thought leadership is overrated

photo © 2007 Brian Hillegas | more info (via: Wylio) “We want this to be a ‘thought leadership’ blog.” Have you heard that before? “Thought leadership” can be a convenient reason for undertaking all kinds of marketing initiatives without clearly…

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Ghost blogging: who’s behind that byline?

photo © 2006 twitter.com/mattwi1s0n | more info (via: Wylio) I distinctly remember the first time I learned that the quotes in press releases weren’t actually spoken by the people to whom they were attributed. I was a naïve college student,…

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Are you neglecting your business blog?

photo © 2010 vishwaant avk | more info (via: Wylio) Have you been neglecting your business blog? Looking around on technology company sites, I’m finding a surprising number of blogs that haven’t been updated for many months. There are so…

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Social media marketing spending: the time vs. money equation

photo © 2010 Oldmaison | more info (via: Wylio) I just found some hard data on the costs of social media efforts, and had to post a follow-up to my post last week on social media costs (5 signs that…

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Business blogging: Meeting the Post-a-Week challenge

As a freelance writer, I have been involved with several different clients’ corporate blogging efforts. Consistently, the most challenging part of the blogging effort has been ‘feeding the beast’—posting frequently.  An abandoned blog lingering on your corporate website is like…

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